Economic Impact Reports
The Economic and Social Impact of Nonprofit Arts and Culture Organizations and Their Audiences in Grand Junction, Colorado (Fiscal Year 2022)
| Direct Economic Activity | Organizations | + | Audiences | = | Total Expenditures |
|---|---|---|---|---|---|
| Total Industry Expenditures (FY2022) | $15,234,407 | + | $13,225,007 | = | $28,459,414 |
Economic Impact of Spending by Arts and Culture Organizations and Their Audiences
Total Economic Impacts | Organizations | + | Audiences | = | Total Impacts |
|---|---|---|---|---|---|
| Employment (Jobs) | 388 | + | 164 | = | 552 |
| Personal Income Paid to Residents | $10,911,287 | + | $5,216,501 | = | $16,127,788 |
| Local Tax Revenue (city and county) | $272,722 | + | $520,297 | = | $793,019 |
| State Tax Revenue | $341,098 | + | $535,158 | = | $876,256 |
| Federal Tax Revenue | $2,540,304 | + | $1,069,527 | = | $3,609,831 |
Event-Related Spending by Arts and Culture Audiences Totaled $13.2 million
| Attendance to Arts and Culture Events | Local1 Attendees | + | Nonlocal1 Attendees | = | All Attendees |
|---|---|---|---|---|---|
| Total Attendance to In-Person Events | 222,032 | + | 41,977 | = | 264,009 |
| Percentage of Total Attendance | 84.1% | + | 15.9% | = | 100.0% |
| Average Per Person, Per Event Expenditure | $39.27 | + | $107.34 | = | $50.05 |
| Total Event-Related Expenditures | $8,719,196 | + | $4,505,811 | = | $13,225,007 |
Nonprofit Arts and Culture Audiences Spend an Average of $50.05 Per Person, Per Event
| Category of Event-Related Expenditure | Local1 Attendees | + | Nonlocal1 Attendees | = | All Attendees |
|---|---|---|---|---|---|
| Food and Drink | $13.58 | + | $24.16 | = | $15.26 |
| Retail Shopping | $11.00 | + | $11.30 | = | $11.04 |
| Overnight Lodging (one night only) | $1.82 | + | $33.60 | = | $6.86 |
| Local Transportation | $4.14 | + | $16.29 | = | $6.06 |
| Clothing and Accessories | $3.20 | + | $5.63 | = | $3.58 |
| Groceries and Supplies | $3.22 | + | $10.04 | = | $4.30 |
| Childcare | $0.90 | + | $1.23 | = | $0.96 |
| Other/Miscellaneous | $1.41 | + | $5.09 | = | $1.99 |
| Overall Average Per Person, Per Event | $39.27 | + | $107.34 | = | $50.05 |
Past studies have focused primarily on the financial, economic, and tourism contributions of the nonprofit arts and culture industry. AEP6 expands beyond those topics to include measures of social impact. Surveys completed by individual attendees in the the City of Grand Junction demonstrate an appreciation for how the arts and culture impacts the development and well-being of the community and its residents.
Audiences Demonstrate Appreciation for the Impact of Arts and Culture
| Level of Agreement with Social Impact Statements | Audiences |
|---|---|
| “This venue or facility is an important pillar for me within my community.” | 76.6% |
| “I would feel a great sense of loss if this activity or venue were no longer available.” | 80.6% |
| “This activity or venue is inspiring a sense of pride in this neighborhood or community.” | 84.2% |
| “My attendance is my way of ensuring that this activity or venue is preserved for future generations.” | 83.3% |
Source: Arts & Economic Prosperity 6: The Economic and Social Impact Study of Nonprofit Arts and Culture Organizations and Their Audiences in the City of Grand Junction. For more information about this study or about other cultural initiatives in the City of Grand Junction, contact the Grand Junction Commission on Arts & Culture.
Copyright 2023 by Americans for the Arts. To learn more, visit www.AEP6.AmericansForTheArts.org.
Research Notes:
1 For the purpose of this study, local attendees live within Mesa County; nonlocals live elsewhere.
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The Economic Impact of Nonprofit Arts & Cultural Organizations & Their Audiences in the City of Grand Junction, Colorado (Fiscal Year 2015)
| Direct Economic Activity | Arts & Cultural Organizations | + | Arts & Cultural Audiences | = | Total Industry Expenditures |
|---|---|---|---|---|---|
| Total Industry Expenditures | $11,275,00 | + | $5,991,168 | = | $17,266,268 |
Economic Impact of Spending by Arts & Cultural Organizations & Their Audiences
| Total Economic Impact of Expenditures | Economic Impact of Organizations | + | Economic Impact of Audiences | = | Total Economic Impact |
|---|---|---|---|---|---|
| Full-Time Equivalent (FTE) Jobs Supported | 339 | + | 173 | = | 512 |
| Household Income Paid to Residents | $9,350,000 | + | $3,580,000 | = | $12,930,000 |
| Revenue Generated to Local Government | $490,000 | + | $446,000 | = | $936,000 |
| Revenue Generated to State Government | $277,000 | + | $179,000 | = | $456,000 |
Event-Related Spending by Arts & Cultural Audiences Totaled $6 Million (Excluding the Cost of Admission)
| Attendance to Arts and Culture Events | Resident Attendees | + | Nonresident Attendees | = | All Cultural Audiences |
|---|---|---|---|---|---|
| Total Attendance to Arts and Culture Events | 196,933 | + | 33,129 | = | 230,062 |
| Percentage of Total Attendance | 85.6% | + | 14.4% | = | 100.0% |
| Average Event-Related Spending Per Person | $18.29 | + | $72.12 | = | $26.03 |
| Total Event-Related Expenditures | $3,601,905 | + | $2,389,263 | = | $5,991,168 |
Nonprofit Arts & Cultural Event Attendees Spend an Average of $26.03 Per Person (Excluding the Cost of Admission)
| Category of Event-Related Expenditure | Resident Attendees | + | Nonresident Attendees | = | All Cultural Audiences |
|---|---|---|---|---|---|
| Meals and Refreshments | $12.25 | + | $27.04 | = | $14.37 |
| Souvenirs and Gifts | $2.32 | + | $4.55 | = | $2.64 |
| Ground Transportation | $1.16 | + | $8.88 | = | $2.27 |
| Overnight Lodging (one night only) | $0.16 | + | $26.87 | = | $4.00 |
| Other/Miscellaneous | $2.40 | + | $4.78 | = | $2.74 |
| Average Event-Related Spending Per Person | $18.29 | + | $72.12 | = | $26.03 |